Case Study: Super Bowl Halftime Shows

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Case Study: Super Bowl Halftime Shows

Various Locations

2006, 2007, 2009


- Integrate a 12 minute concert with a global super star into one of the biggest sporting events in the world.

- Managing NFL, Television partner and music artist, and the guy who manages the field -- most powerful person.

- Bringing together and managing worlds that don’t normally co-exist.

- The potential to fail in a very global way so flawless execution is a must.


- Identify experienced creative team to design the show within budget and load in parameters.

- Develop logistics systems with experienced teams to manage crew, cast, artist and venue.

- Support the performer and gain their trust to ensure that you develop a show that can be executed in the environment.

- Develop close working relationships with all departments at NFL and broadcast partner.


"Super Bowl XLI will surely go down as one of the most thrilling halftime shows ever.”  -New York Times
Heart-poundingly arresting"  -Los Angeles Times

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