Case Study: National Museum of African American History and Culture

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Case Study: National Museum of African American History and Culture

Washington, D.C

2017

Positives:

- Historic Occasion

- High visibility

- desire on the part of celebrities and audience to attend

Challenge:

- Telling the history of centuries of a culture in 2-hour show to super VIP and broadcast audiences

Solutions:

- Worked with the museum leaders to ID their goals

- Determined that client wanted a show about America, told through the lens of AA cultural contributions.

- Brought in our collaborators and let them do what they do best.

- Told our story using several important cultural eras and created musical journeys that took us there.

Outcome:

- An electric live event with 8 standing ovations

- Highly rated show

- Exceptionally well reviewed and high level of media impressions.

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